Dealer SEO Websites - Auto Dealership SEO™
Fueling your dealer website with the energy of established visibility within web, mobile, video, and search creates the strong capacity for dominance in your auto dealer market place.More Info »
The consistent arising growth of the internet has given birth to an exclusively new marketing capacity with predominate and unmatched potential.More Info »
With Auto Dealership SEO websites and our Google Analytics, your dealership will always be aware of exact website activity.More Info »
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Dec 2012 Google’s Major SEO Changes in 2012 Google is constantly evolving their algorithms and search engine focus, and 2012 was a year full of changes your dealership needed to be aware of.
Here are some of the major changes Google made this past year:Increased Focus on Reputation & TrustGoogle made algorithm changes to penalize sites that didn’t have credible and relevant content, design, and external links.
Over optimization became an issue, with Google recommending Webmasters focus on quality, relevant content that was regularly updated.Algorithm Updates: Penguin and PandaPenguin focused on penalizing websites with artificial external links, while Panda penalized sites for too much low-quality content. These updates were constantly being unrolled throughout the year; Panda had over 20 updates, and Penguin had over 10. This shows that Google is not only updating their algorithms, but they are consistently fine tuning their updates to return the most accurate results to searchers.Increased CommunicationTypically, Google is pretty close-lipped about anything they do.
In 2012, however, they actually announced upcoming algorithm changes and sent messages to those sites with black hat webspam. This is a welcome change from years past where Google always kept Webmasters guessing.Decreased Organic Search Listings per PageAs Google finds more ways to make money (Local Listings, Paid Search, etc), the amount of space on search results pages dedicated to organic listings keeps decreasing. Make sure you’re keeping an eye on the results in your area to make sure you’re still appearing where you want to.If any of these were news to you, or you are unfamiliar with the updates, make sure you to talk your auto dealership website or SEO provider to help you understand and stay up to date with the world of search engine optimization.